Steve's Cool Booze

Identity Design

Steve's Cool Booze is an iconic independent liquor store based in Sydney's Eastern Suburbs. They specialise in supplying premium imported beer and wine, as well as a wide variety of Local Craft Beer.

The proposed logo draws inspiration from retro design of the 1950s, evoking a sense of timelessness and authenticity that speaks to their values as a local business. I maintained some continuity with the previous logo through the use of similar type. The redesign bring a a fresh sense of energy and vibrancy that captures the essence of Steve’s Cool Booze. The aim was to create a logo that not only looks great, but also makes customers feel welcome and valued. I wanted them to feel like they’re stepping back in time to a simpler era, where small businesses like Steve’s were the heart and soul of the community. .

check out some of my other projects...

The Forever Reef Project


James Walker is a multi-disciplinary 

designer-maker from Sydney, Australia.


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