Oak Psychology Space

Identity Design

Oak Psychology Space provides Mental Health Therapy for teenagers (over 15 years) and adults of all ages in Sydney’s Eastern Suburbs. 

 I was approached by Oak to create their brand identity. This encompassed a logo, letterhead, business card and brand name. The client was in need of a brand name that conveyed a sense of calm for their clients. “oak”, was chosen as a symbol of strength, endurance, stability and renewal. To match these characteristics, I felt a minimal, but elegant logotype was best suited. A colour palette ranging from dark to light greens was chosen due its calming and relaxing effects (Briki & Majed, 2019).

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James Walker is a multi-disciplinary 

designer-maker from Sydney, Australia.


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