Colgate Spec Ad

Creative Advertising

Colgate is an American oral hygiene company that primarily focuses on creating toothpastes, toothbrushes and dental floss.

These concepts were a response to a spec ad brief for Colgate’s dental floss range.

Some of the key components that needed to be addressed were:

– Emphasis on Colgate Dental Floss as the Smoothest option for daily flossing.

– A fun and humorous tone. It shouldn’t be seen as a preachy health message.

– Should be applicable across both print and social media platforms.

check out some of my other projects...

GfA Elektromaten


James Walker is a multi-disciplinary 

designer-maker from Sydney, Australia.


copyright WPDeveloper 2021